Designing microinsurance products using Mobile money in Tanzania.
Goshashy, Christian (2017)
Goshashy, Christian
Yrkeshögskolan Arcada
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060111696
https://urn.fi/URN:NBN:fi:amk-2017060111696
Tiivistelmä
Over the last 10 years, availability of mobile phones has increased dramatically especially in the developing markets in Asia and Africa. At the same time, majority still lack the access to official financial services such as banking and insurance. This gap has enabled an opportunity to mobile network operators and financial service providers to introduce mobile money transfer services that are addressing these needs.
The purpose of this study is to find out how microinsurance products are scaled using mobile money in emerging markets, specifically Tanzania, the study further looks at the role of sales agents in marketing mobile microinsurance products.
I examine the value proposition canvas adopted by BIMA (Milvik Tanzania) and how the company has leveraged mobile money to offer mobile microinsurance products. The literature review focuses on studies in the fields of mobile money, mobile microinsurance value chain and the value proposition canvas. Data was collected through my own obser-vations (Participant observation) at the company in Tanzania for a period of four weeks, followed by semi structured interviews to key participants from the company.
Findings reveals that mobile money is essential means of collecting premiums, pay out claims, get transactional data of mobile money users to build specific target markets and also use the brand name of mobile money to embed microinsurance products
The purpose of this study is to find out how microinsurance products are scaled using mobile money in emerging markets, specifically Tanzania, the study further looks at the role of sales agents in marketing mobile microinsurance products.
I examine the value proposition canvas adopted by BIMA (Milvik Tanzania) and how the company has leveraged mobile money to offer mobile microinsurance products. The literature review focuses on studies in the fields of mobile money, mobile microinsurance value chain and the value proposition canvas. Data was collected through my own obser-vations (Participant observation) at the company in Tanzania for a period of four weeks, followed by semi structured interviews to key participants from the company.
Findings reveals that mobile money is essential means of collecting premiums, pay out claims, get transactional data of mobile money users to build specific target markets and also use the brand name of mobile money to embed microinsurance products