Content Marketing Plan for Logistics Company : Case: NetLogistic JVM Oy
Riabochkina, Elizaveta (2017)
Riabochkina, Elizaveta
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017053111354
https://urn.fi/URN:NBN:fi:amk-2017053111354
Tiivistelmä
This project aim is to create a Content Marketing Strategy for a Finnish logistics company. The aim of the thesis is to develop an action plan that will help the commissioning company increase sales and gain new customers.
The commissioner for the study is NetLogistic JVM Oy. The Company specializes in handling trade of transit and export shipments to Russia and CIS-countries via Finland. The company does not have huge resources to run large campaign, but is looking for ways to reach new clientele, thus this thesis was commissioned.
The theoretical framework was designed to support the action plan and provide author and the commissioner with the understanding of content creation and distribution. The theoretical part consists includes general marketing theories and covers inbound, lifecycle and content marketing. Also, main social media channels, styles of writing, various tools and technics, frequency, costs are covered within the theoretical framework.
The author decided on benchmarking as one of the research methods in order to get insight of well-done content marketing within the industry. The goal of benchmarking was to evaluate appealing and shareable content for a logistics company.
The plan was made based on theory and research and the strategy is deliver in a handbook form. By adopting the suggested action plan commissioner company will gain the practices and abilities to start successful content marketing and attract right clients.
The commissioner for the study is NetLogistic JVM Oy. The Company specializes in handling trade of transit and export shipments to Russia and CIS-countries via Finland. The company does not have huge resources to run large campaign, but is looking for ways to reach new clientele, thus this thesis was commissioned.
The theoretical framework was designed to support the action plan and provide author and the commissioner with the understanding of content creation and distribution. The theoretical part consists includes general marketing theories and covers inbound, lifecycle and content marketing. Also, main social media channels, styles of writing, various tools and technics, frequency, costs are covered within the theoretical framework.
The author decided on benchmarking as one of the research methods in order to get insight of well-done content marketing within the industry. The goal of benchmarking was to evaluate appealing and shareable content for a logistics company.
The plan was made based on theory and research and the strategy is deliver in a handbook form. By adopting the suggested action plan commissioner company will gain the practices and abilities to start successful content marketing and attract right clients.