How the changes in dietary behaviour transform Finnish food supply chain?
Nguyen, Tien (2017)
Nguyen, Tien
Metropolia Ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017052610432
https://urn.fi/URN:NBN:fi:amk-2017052610432
Tiivistelmä
Consumption of food is one of the most important factors influencing to both physical and mental activities of human people. Personal food preferences as determinant of food choices override the wellness and social and economic factors. As the dietary behaviour is changing, the whole food supply chain is also in transition in order to respond to the changes. Several changes in dietary pattern in particular are observed in Finland. As a result of this the individual parties in the food supply chain have to transform their operations so that they are efficient but fulfilling the new demand of the consumers. There is no room to lose the markets.
The main objective of this study was to describe the changes and specific trends driving the consumers in Finland nowadays in their decisions of selecting food and how the food supply chain is affected and reacting. Based on these changes, a review of food supply chain was conducted and effects on individual parties in it analyzed. In addition, recommendations to adapt to these changes were given. The results clarified the current situation of food supply chain market in Finland and provided parties concerned new insights into the changes on the market.
A literature review on related concepts and definitions was conducted focusing on food supply chain and nutrition as important elements for constructing the research. This study is a qualitative research and based purely on secondary research. The analysis was based on the researcher´s own subjective opinions and observation of the changes on the Finnish food market and supply chain.
The outcome of the research is a comprehensive review of the performance of the individual players in food supply chain as well as the whole supply chain in Finland. The writer of the thesis is recommending adequate promotion activities by the food supply chain companies in order to improve the performance when the dietary behavior is changing. Also better establishment of logistics networks which coordinate smaller and uncompetitive companies will improve their performance.
The main objective of this study was to describe the changes and specific trends driving the consumers in Finland nowadays in their decisions of selecting food and how the food supply chain is affected and reacting. Based on these changes, a review of food supply chain was conducted and effects on individual parties in it analyzed. In addition, recommendations to adapt to these changes were given. The results clarified the current situation of food supply chain market in Finland and provided parties concerned new insights into the changes on the market.
A literature review on related concepts and definitions was conducted focusing on food supply chain and nutrition as important elements for constructing the research. This study is a qualitative research and based purely on secondary research. The analysis was based on the researcher´s own subjective opinions and observation of the changes on the Finnish food market and supply chain.
The outcome of the research is a comprehensive review of the performance of the individual players in food supply chain as well as the whole supply chain in Finland. The writer of the thesis is recommending adequate promotion activities by the food supply chain companies in order to improve the performance when the dietary behavior is changing. Also better establishment of logistics networks which coordinate smaller and uncompetitive companies will improve their performance.