UK MARKET RESEARCH FOR TUKIMET OY
Simiyu, Brian (2017)
Simiyu, Brian
Satakunnan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017052510258
https://urn.fi/URN:NBN:fi:amk-2017052510258
Tiivistelmä
The purpose of this thesis was to look into the walking aids industry in the UK and find out if there is any potential market for a newly innovated walking aid from Tukimet Oy. Tukimet Oy is a company from Rauma, Finland which specializes in the development and manufacture of innovative assistive tools and devices for handicapped persons, the elderly and those with special need.
In order to achieve the above purpose for the thesis different market analysis tools and theories were used to analyse the market. These include; SWOT analysis, PEST analysis and competitor analysis. These theories and tools were closely looked into and researched from several academic sources in order to increase quality of the span of the theoretical base.
Based on the theoretical information found out, a research on the UK was conducted and findings noted down in the thesis. These results were analysed to determine if the UK market was suitable for the case company or not. Several problems and recommendations were also addressed in the thesis on the basis of the research findings.
The recommendations are some of the things that Tukimet Oy should do but since this thesis is only a suggestion it is very important for the reader to note that the case company may or may not take the recommendations into actions. These recommendations include; sending free sample to some suitable re-sellers identified. These samples will be sold or given at a low price to end user organizations like hospitals and nursing homes where there are many potential customers to see the Wheellator in use and also be able to use it.
Attend disability and independent living exhibitions in the UK, for example the Naidex exhibition in Birmingham. This will enable the company to meet potential re-sellers where they can interact with these re-sellers taking part in the exhibition and may be potentially be able to do business with them.
Hire an experienced UK marketing expert who can be able to market the product and be able to get potential customers in the UK. Additionally the company can hire these services from a marketing company in the UK market to help them market the Wheellator and find potential customers.
Find a way that to reduce the cost of the Wheellator. This will enable them also to reduce the end price of the Wheellator to the customer which is a major barrier to the sales.
In order to achieve the above purpose for the thesis different market analysis tools and theories were used to analyse the market. These include; SWOT analysis, PEST analysis and competitor analysis. These theories and tools were closely looked into and researched from several academic sources in order to increase quality of the span of the theoretical base.
Based on the theoretical information found out, a research on the UK was conducted and findings noted down in the thesis. These results were analysed to determine if the UK market was suitable for the case company or not. Several problems and recommendations were also addressed in the thesis on the basis of the research findings.
The recommendations are some of the things that Tukimet Oy should do but since this thesis is only a suggestion it is very important for the reader to note that the case company may or may not take the recommendations into actions. These recommendations include; sending free sample to some suitable re-sellers identified. These samples will be sold or given at a low price to end user organizations like hospitals and nursing homes where there are many potential customers to see the Wheellator in use and also be able to use it.
Attend disability and independent living exhibitions in the UK, for example the Naidex exhibition in Birmingham. This will enable the company to meet potential re-sellers where they can interact with these re-sellers taking part in the exhibition and may be potentially be able to do business with them.
Hire an experienced UK marketing expert who can be able to market the product and be able to get potential customers in the UK. Additionally the company can hire these services from a marketing company in the UK market to help them market the Wheellator and find potential customers.
Find a way that to reduce the cost of the Wheellator. This will enable them also to reduce the end price of the Wheellator to the customer which is a major barrier to the sales.