Potential customers for Karava in Iranian Market
Alizadeh Amirbeiki, Sina (2017)
Alizadeh Amirbeiki, Sina
Satakunnan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017052410070
https://urn.fi/URN:NBN:fi:amk-2017052410070
Tiivistelmä
The thesis was a comprehensive study about finding potential customers for Karava in Iranian market. The purpose of this thesis is to help the case company to increase its market share in Iranian market as one of the most valuable and also most available market for its products. Part of this thesis focused on the difference between markets in Iran and its business environment as well as the cultural and social impacts of the people of Iran on international trades with them.
This thesis was a research base and qualitative research data was applied mostly, for collecting some of the data, quantitative research was employed as well. The results from questionnaires, qualitative research and author’s personal experience with the market and culture of the target market played important roles in the the-sis. Data also gathered from various webpages of the possible potential customers which also created valuable information for this thesis.at the end of the research thesis there was a list of potential customers which was the primary outcome of the thesis.
According to the research it was understood Karava is missing a fair share of the market and its’ competitors are more successful in Iranian market. The Iranian business Communications are rooted in the culture and even the risks of doing business with the mark are not low, neutralizing them seems easy and possible. Thermowood has much higher market availability and is more popular in Iranian market compare to other Karava’s Products. Conducting business with modern market is more efficient, available and profitable, the market is more interested to have international suppliers and is more responding.
It was also understood the capacity of the market is very high and Finnish Thermowood found the position in the market.
The conclusion part has summarized the most important details in the thesis to have a better understanding about the subjects.
Recommendations were written in order to improve Karava’s Business Relation-ships with the target market and potential customers in Iran. It was recommended that Karava contacts the potential list of customers, hire an employee or a business agent who can speak Farsi for better communications. Karava’s employees or management travel to Iran and evaluate the market with face to face meeting with the suggested list and also increase the knowledge of Iranian business culture.
This thesis was a research base and qualitative research data was applied mostly, for collecting some of the data, quantitative research was employed as well. The results from questionnaires, qualitative research and author’s personal experience with the market and culture of the target market played important roles in the the-sis. Data also gathered from various webpages of the possible potential customers which also created valuable information for this thesis.at the end of the research thesis there was a list of potential customers which was the primary outcome of the thesis.
According to the research it was understood Karava is missing a fair share of the market and its’ competitors are more successful in Iranian market. The Iranian business Communications are rooted in the culture and even the risks of doing business with the mark are not low, neutralizing them seems easy and possible. Thermowood has much higher market availability and is more popular in Iranian market compare to other Karava’s Products. Conducting business with modern market is more efficient, available and profitable, the market is more interested to have international suppliers and is more responding.
It was also understood the capacity of the market is very high and Finnish Thermowood found the position in the market.
The conclusion part has summarized the most important details in the thesis to have a better understanding about the subjects.
Recommendations were written in order to improve Karava’s Business Relation-ships with the target market and potential customers in Iran. It was recommended that Karava contacts the potential list of customers, hire an employee or a business agent who can speak Farsi for better communications. Karava’s employees or management travel to Iran and evaluate the market with face to face meeting with the suggested list and also increase the knowledge of Iranian business culture.