Choosing a Logistics Partner for a Professional Audio Monitor Manufacturer's Web-Distributor : Evaluating Costs, Benefits and Disadvantages when conducting Direct Sales in the EU Area.
Evonen, Matti (2017)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705168394
https://urn.fi/URN:NBN:fi:amk-201705168394
Tiivistelmä
This study evaluates the costs, benefits and disadvantages when conducting direct sales within the EU-Area. The case company wants to start web-distribution for their products in Germany and to do so they need to evaluate alternatives how warehousing should be organized for this project. Currently it’s done at their warehouse in Iisalmi, but for this project two other channel alternatives are considered as well. These alternatives are warehousing somewhere else in Finland or warehousing in Germany.
This study starts by defining the objective and outcome for the study. The next step is finding evaluating criteria from relevant literature to properly analyze and evaluate these three different channel designs in a correct manner. Four different logistics service providers were selected for this project to implement the needed logistics services. Their representatives were interviewed individually and recommendations were taken account of to conclude the best possible solution for the case company. After the interviews, evaluation table was made for each of the alternatives and service providers. To properly analyze the solution, weights were given for the evaluation criteria by the case company and then a new evaluation table was made for each of the alternatives and service providers.
The outcome of this study is to propose an optimal solution from the alternatives for the case company to implement direct sales in Germany. When the web-distributors operation is initiated, logistics operation is already arranged and organized for it.
This study starts by defining the objective and outcome for the study. The next step is finding evaluating criteria from relevant literature to properly analyze and evaluate these three different channel designs in a correct manner. Four different logistics service providers were selected for this project to implement the needed logistics services. Their representatives were interviewed individually and recommendations were taken account of to conclude the best possible solution for the case company. After the interviews, evaluation table was made for each of the alternatives and service providers. To properly analyze the solution, weights were given for the evaluation criteria by the case company and then a new evaluation table was made for each of the alternatives and service providers.
The outcome of this study is to propose an optimal solution from the alternatives for the case company to implement direct sales in Germany. When the web-distributors operation is initiated, logistics operation is already arranged and organized for it.