Basic Approach for Evaluation of Foreign Market's Potential and Attractiveness
Matyrko, Mariia (2017)
Matyrko, Mariia
Savonia-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704184859
https://urn.fi/URN:NBN:fi:amk-201704184859
Tiivistelmä
The world economy is globalizing rapidly. These days more and more domestic medium-size enterprises intend to expand their business and enter foreign markets. The enterprise must clearly understand the environment it is going to operate in to conduct business activities successfully.
It is significantly important to gather information about political, economic and social aspects of the target country, as well as about international trade regulations and intricacies, to build up a clear image of the circumstances the enterprise will have to deal with.
The main purpose of this thesis is to provide information about services and sources wherefrom such data may be found. Those sources were searched for, analysed and exemplified.
The information retrieval itself may not be sufficient enough to evaluate the target country’s condition, also some analytical techniques are required. In this thesis, the PESTLE analysis is proposed and described as an analytical tool for identification and evaluation of key macroeconomic factors.
As a result it was created a practical framework for a basic evaluation of a business environment of a potential foreign market via assessment of a wide range of macroeconomic factors, characteristics, and various indexes. This framework can be used when it is needed to estimate a perspective of entering into a target market.
It is significantly important to gather information about political, economic and social aspects of the target country, as well as about international trade regulations and intricacies, to build up a clear image of the circumstances the enterprise will have to deal with.
The main purpose of this thesis is to provide information about services and sources wherefrom such data may be found. Those sources were searched for, analysed and exemplified.
The information retrieval itself may not be sufficient enough to evaluate the target country’s condition, also some analytical techniques are required. In this thesis, the PESTLE analysis is proposed and described as an analytical tool for identification and evaluation of key macroeconomic factors.
As a result it was created a practical framework for a basic evaluation of a business environment of a potential foreign market via assessment of a wide range of macroeconomic factors, characteristics, and various indexes. This framework can be used when it is needed to estimate a perspective of entering into a target market.