Marketing Plan for Kajaani University of Applied Sciences Library
Mohseni, Seyed (2017)
Lataukset:
Mohseni, Seyed
Kajaanin ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201703012834
https://urn.fi/URN:NBN:fi:amk-201703012834
Tiivistelmä
The aim of this thesis was to write a marketing plan for the Kajaani University of Applied Science (KAMK) library. The marketing plan plays a huge role in the success of all organizations regardless of their type. The right marketing plan consists of identifying the target customers and planning to reach and retain them. The marketing plan works as a guideline and having a solid marketing plan helps the company to identify and embrace the current and future trends and challenges.
The rapid growth of technology has already transformed the current business model of different organizations, including universities and academic libraries. One of the inevitable consequences is that along with these changes, customers’ expectations will also change. Therefore, it was essential to redefine the current and potential customers and analyze how they make use of the library collection and sources. In this thesis, the impact of these issues on the future development of the library services is discussed. The thesis provides updated and comprehensive information about the development of services and spaces within academic libraries.
To embrace the transformation and stay in the competition, it is important to monitor these trends and analyze how they can alter the researchers’ view toward the library. The author completed his internship in the KAMK library and believes that it can satisfy the needs of the current and future students. The adoption of marketing strategies can create an awareness about the library’s collection and motivate students to use these resources in their research. Therefore, continuous and ongoing communication between the library and its patrons is highly suggested.
The rapid growth of technology has already transformed the current business model of different organizations, including universities and academic libraries. One of the inevitable consequences is that along with these changes, customers’ expectations will also change. Therefore, it was essential to redefine the current and potential customers and analyze how they make use of the library collection and sources. In this thesis, the impact of these issues on the future development of the library services is discussed. The thesis provides updated and comprehensive information about the development of services and spaces within academic libraries.
To embrace the transformation and stay in the competition, it is important to monitor these trends and analyze how they can alter the researchers’ view toward the library. The author completed his internship in the KAMK library and believes that it can satisfy the needs of the current and future students. The adoption of marketing strategies can create an awareness about the library’s collection and motivate students to use these resources in their research. Therefore, continuous and ongoing communication between the library and its patrons is highly suggested.