Content Marketing – The key to effective brand communication in digital media
Hainla, Liis (2015)
Hainla, Liis
Metropolia Ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201702041982
https://urn.fi/URN:NBN:fi:amk-201702041982
Tiivistelmä
This research explores the topic of content marketing through a case study. The topic was analysed through a competitor analysis of a new start up operating in the United Kingdom, called StonewareUK. The goal was to give the start up suggestions on their digital communication strategy in social media with the emphasis on engaging content and brand differentiation.