A STRATEGIC ASSESSMENT OF THE ONLINE SPORTS BETTING INDUSTRY IN THE UNITED KINGDOM
Skogman, Ville (2015)
Skogman, Ville
Metropolia Ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201702041978
https://urn.fi/URN:NBN:fi:amk-201702041978
Tiivistelmä
A strategic assessment of the sports betting industry in the United Kingdom. The dissertation focuses on the field of strategic management, through which it tries to identify the competitive advantage of three operators in the United Kingdom online sports betting market; Betfair Group plc, Bet365 and William Hill plc.