ANALYZING THE MARKET AND BUSINESS ENVIRONMENT OF JKS PRODUCT LTD.
Ahmed, Tanvir (2016)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120218754
https://urn.fi/URN:NBN:fi:amk-2016120218754
Tiivistelmä
Jks Product Ltd was established in 2007. Since then they have been doing business in European countries. JKS product Ltd are planning to do some investment in the Asian market.
Asia has a very stable economy and the most famous industrial area in the world. There are many demands for the industrial product such as cable trailers, winches, reels stand, reel lifter. So it is a big opportunity for JKS to enter into the new mar-ket and expand their business.
The aim of the thesis was to provide general information about the market situa-tion of Asian cable trailer market and make some marketing strategy as well as the cost calculation.
Asia has a very stable economy and the most famous industrial area in the world. There are many demands for the industrial product such as cable trailers, winches, reels stand, reel lifter. So it is a big opportunity for JKS to enter into the new mar-ket and expand their business.
The aim of the thesis was to provide general information about the market situa-tion of Asian cable trailer market and make some marketing strategy as well as the cost calculation.