Developing a strategy deployment tool for case company
Karlsson, Katja (2016)
Karlsson, Katja
Metropolia Ammattikorkeakoulu
2016
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112817767
https://urn.fi/URN:NBN:fi:amk-2016112817767
Tiivistelmä
The purpose of this study was to create a strategy implementation tool that will support a performance measurement process. The study was conducted in a midsize chemical industry company in Finland. Strategy implementation is an important process for companies and will help companies to implement strategy to the whole personnel.
The present study was carried out as an action research. The current state was analysed to determine the case company’s current strengths and weaknesses as well as the stake-holders’ needs. The current state analysis and testing was done with a group of people from the CEO to floor workers in one department. The analysis and testing were carried out as personal interviews and with questionnaires. Several literature sources were then examined to establish what could be the best practise for the strategy deployment and performance appraisal in the case company. The relevant literature contained a part that elaborated strategy implementation, action planning and performance measurements. This information gave the author a conceptual framework that would make the base for the related tool concerning strategy deployment and performance measurement for the case company. Finally, there was a proposal on the tool that the case company would be able to use in the future, including a feedback and testing phase.
The result of this study was a tool and process that would help the case company in the implementing of the strategy, as well as in making the performance measurement process easier and more understandable. This process could help the personnel have more of an understanding of how important strategy implementation is. As a result, this could also motivate the personnel in the case company.
The recommendation of this study is that every company needs a good strategy implementation tool. It is important for the companies to understand that the personnel needs motivation and a guided way to understand why they do their job and why it is important. It is recommended that the case company start using the strategy implementation tool and performance measurement process developed in this thesis. This could help the case company to move forward and have a clearer strategy and vision for the whole personnel.
The present study was carried out as an action research. The current state was analysed to determine the case company’s current strengths and weaknesses as well as the stake-holders’ needs. The current state analysis and testing was done with a group of people from the CEO to floor workers in one department. The analysis and testing were carried out as personal interviews and with questionnaires. Several literature sources were then examined to establish what could be the best practise for the strategy deployment and performance appraisal in the case company. The relevant literature contained a part that elaborated strategy implementation, action planning and performance measurements. This information gave the author a conceptual framework that would make the base for the related tool concerning strategy deployment and performance measurement for the case company. Finally, there was a proposal on the tool that the case company would be able to use in the future, including a feedback and testing phase.
The result of this study was a tool and process that would help the case company in the implementing of the strategy, as well as in making the performance measurement process easier and more understandable. This process could help the personnel have more of an understanding of how important strategy implementation is. As a result, this could also motivate the personnel in the case company.
The recommendation of this study is that every company needs a good strategy implementation tool. It is important for the companies to understand that the personnel needs motivation and a guided way to understand why they do their job and why it is important. It is recommended that the case company start using the strategy implementation tool and performance measurement process developed in this thesis. This could help the case company to move forward and have a clearer strategy and vision for the whole personnel.