E-commerce opportunities in China : Case: Mad Professor Amplification Oy
Bessonova, Iuliia (2016)
Bessonova, Iuliia
Hämeen ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112116652
https://urn.fi/URN:NBN:fi:amk-2016112116652
Tiivistelmä
This thesis is commissioned by the Finnish company Mad Professor Amplification Oy, which is based in Hämeenlinna, Finland. The main goal of the thesis is to analyse opportunities in doing business in China and to evaluate possibilities of establishing an online presence in the Electronic Commerce market for the commissioning company.
The objectives of this bachelor thesis are: (1) To observe theory and understand the concept of electronic commerce, its benefits and limitations as well as cultural dimensions in ways of communication and doing business between China and Finland. Information was collected from books, electronic books, professional blogs and articles. (2) To conduct a qualitative and quantitative research by using primary and secondary data with the purpose of finding out and describing the current marketing environment and supporting electronic commerce trading platforms in China through desk research, using professional literature like electronic books and articles, and field research by interviewing a popular Chinese rock guitarist and launching a survey among potential customers. (3) To analyse the data gathered from the research and finding out problems, challenges as well as opportunities that Mad Professor is going to face in case of entering Chinese market and establishing an online presence in one of the trading platforms. (4) To propose recommendations for future actions towards entering the Chinese market in the sphere of electronic commerce.
The results showed that now and during the next five years it is the best time to enter the Chinese market, despite the current down swing in the Chinese economy. On the other hand, the structural changes that enabled the moderation of the Chinese economy will trigger the rise and shift of social classes, which in turn will affect positively to the consumption growth rates. This is worth the opportunities it can bring to Mad Professor as well as experiences, which undoubtedly come together with challenges.
The objectives of this bachelor thesis are: (1) To observe theory and understand the concept of electronic commerce, its benefits and limitations as well as cultural dimensions in ways of communication and doing business between China and Finland. Information was collected from books, electronic books, professional blogs and articles. (2) To conduct a qualitative and quantitative research by using primary and secondary data with the purpose of finding out and describing the current marketing environment and supporting electronic commerce trading platforms in China through desk research, using professional literature like electronic books and articles, and field research by interviewing a popular Chinese rock guitarist and launching a survey among potential customers. (3) To analyse the data gathered from the research and finding out problems, challenges as well as opportunities that Mad Professor is going to face in case of entering Chinese market and establishing an online presence in one of the trading platforms. (4) To propose recommendations for future actions towards entering the Chinese market in the sphere of electronic commerce.
The results showed that now and during the next five years it is the best time to enter the Chinese market, despite the current down swing in the Chinese economy. On the other hand, the structural changes that enabled the moderation of the Chinese economy will trigger the rise and shift of social classes, which in turn will affect positively to the consumption growth rates. This is worth the opportunities it can bring to Mad Professor as well as experiences, which undoubtedly come together with challenges.