Increasing the Competitiveness and Profitability of a Small and Medium-sized Enterprise
Malackanicova, Bianka (2016)
Malackanicova, Bianka
Hämeen ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112016576
https://urn.fi/URN:NBN:fi:amk-2016112016576
Tiivistelmä
The main purpose of this thesis work was to help the case company solve its problems by providing recommendations specifically tailored to the needs of the company, based on the results of the research conducted.
The primary goal of the research was to find a solution to aid in the in-crease of competitiveness, as well as profitability. In order to fulfil that, two types of analyses were performed, to be specific, SWOT analysis along with PESTLE analysis. These are supported by a personal interview conducted with the manager of the case company.
The findings discovered during the research include the advantages that the company possesses and problems that need to be minimized. The main strength is the company’s long-term reputation in the market resulting in a loyal customer base and extensive experience in the industry. Consequently, the research discovered the problems that the business is majorly struggling with, which in this case is lack of strategic management combined with strong competition in the form of multinational corporations.
As for the actual solution, the company in question should start out with the initiation of a strategic planning process followed by further development of the strategy.
The primary goal of the research was to find a solution to aid in the in-crease of competitiveness, as well as profitability. In order to fulfil that, two types of analyses were performed, to be specific, SWOT analysis along with PESTLE analysis. These are supported by a personal interview conducted with the manager of the case company.
The findings discovered during the research include the advantages that the company possesses and problems that need to be minimized. The main strength is the company’s long-term reputation in the market resulting in a loyal customer base and extensive experience in the industry. Consequently, the research discovered the problems that the business is majorly struggling with, which in this case is lack of strategic management combined with strong competition in the form of multinational corporations.
As for the actual solution, the company in question should start out with the initiation of a strategic planning process followed by further development of the strategy.