Case study for private label product online launch
Perälä, Kimmo (2016)
Perälä, Kimmo
Lahden ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016111516206
https://urn.fi/URN:NBN:fi:amk-2016111516206
Tiivistelmä
This paper is a case study about starting a new online business. Target of the paper is to analyze different possibilities for a new, but, sustainable business. Different market places and all associated business models will be analyzed, and the most suitable ones will be selected.
Sales potential for different products will be investigated. Market demand, market depth, profitability and sustainability will all be considered. A new private label brand will be created, and a new product will be customized. Selected products will be purchased, and introduced on sale to the selected marketplace.
Sales data for these products will be gathered, and different factors impacting the sales will be analyzed. Gathered data will be compared to the theoretical conclusions done earlier.
This paper will use publicly available tools to analyze different online marketplaces, business models and product sales opportunities. Actual sales data will be collected, and analyzed in contrast to the research questions and to the conclusions drawn during the theoretical phase of the paper.
Conclusions from the data will be drawn, and suggestions for future will be addressed.
Sales potential for different products will be investigated. Market demand, market depth, profitability and sustainability will all be considered. A new private label brand will be created, and a new product will be customized. Selected products will be purchased, and introduced on sale to the selected marketplace.
Sales data for these products will be gathered, and different factors impacting the sales will be analyzed. Gathered data will be compared to the theoretical conclusions done earlier.
This paper will use publicly available tools to analyze different online marketplaces, business models and product sales opportunities. Actual sales data will be collected, and analyzed in contrast to the research questions and to the conclusions drawn during the theoretical phase of the paper.
Conclusions from the data will be drawn, and suggestions for future will be addressed.