Tour to Coastal Finland for ScanAdventures
Lehikoinen, Rosa (2016)
Lehikoinen, Rosa
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016102415361
https://urn.fi/URN:NBN:fi:amk-2016102415361
Tiivistelmä
This is a product-oriented thesis of planning a product and a small city guide. The product is a summertime tour to the South Coast of Finland to cities Helsinki, Porvoo and Kotka. The commissioner is a London-based tour operator ScanAdventures. The goal was to make a selling product for ScanAdventures and to improve their summer product selection especially in Finland. The study was executed between May 2016 and October 2016.
The thesis consist on theory part and process part. Theory includes Finland as a travel destination with some tourism facts with the main focus on British tourists. The three cities included in the tour Helsinki, Porvoo and Kotka and their tourism are being introduced individually. The thesis also looks into tourism product, its development process as well as special characteristics of tour operator’s product planning.
The process describes the making of the product as well as the city guide. The research involved going through material related to the destination and product planning, collecting material of the destinations, both pictures and information, contacting the destination management organisations of each cities and creating content for the product and the city guide based on the ScanAdventures clientele.
As a result of this thesis came a 6-day tour to coastal Finland that includes flights, 2 nights’ accommodation in Helsinki including breakfast, 1 nights’ accommodation in Porvoo including breakfast, 2 nights’ accommodation in Kotka including breakfast, transportation between the cities by either a rental car or public transportation and a city guide.
The thesis consist on theory part and process part. Theory includes Finland as a travel destination with some tourism facts with the main focus on British tourists. The three cities included in the tour Helsinki, Porvoo and Kotka and their tourism are being introduced individually. The thesis also looks into tourism product, its development process as well as special characteristics of tour operator’s product planning.
The process describes the making of the product as well as the city guide. The research involved going through material related to the destination and product planning, collecting material of the destinations, both pictures and information, contacting the destination management organisations of each cities and creating content for the product and the city guide based on the ScanAdventures clientele.
As a result of this thesis came a 6-day tour to coastal Finland that includes flights, 2 nights’ accommodation in Helsinki including breakfast, 1 nights’ accommodation in Porvoo including breakfast, 2 nights’ accommodation in Kotka including breakfast, transportation between the cities by either a rental car or public transportation and a city guide.