Aikune Gymnastics - a new Wellness Tourism Product for European Market
Gaigalova, Varvara (2015)
Gaigalova, Varvara
Kajaanin ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016062813393
https://urn.fi/URN:NBN:fi:amk-2016062813393
Tiivistelmä
The history of health tourism in Europe has tended to be based around spas and seawater treatments. Nowadays, this business niche is quite diverse and includes wellness products such as yoga, massage, spa etc.
This thesis is focusing on the development of a new wellness tourism product, for the European market – Aikune. The motivation to make the research on this topic arose from the desire of the author to open her own business.
The theoretical part of the thesis is focusing on the concepts existing in the wellness industry: wellness structure and wellness core providers as well as product development concepts: the process of product development, the marketing mix.
The research part was completed by organizing 4 workshops in 2 different places and by the survey required to understand the potential of Aikune in Europe. To be more precise, to choose the most appropriate product. The most suitable schedule; and the price. One of the additional aims of the research was to find the partner to organize, develop and advertise Aikune in Finland.
To sum up, the research revealed that Aikune has quite large potential in Finland as a new wellness product. To be more specific, 36 people (82 %) out of 48 would like to continue exercising Aikune with instructor. The most appropriate type of lessons is Everyday classes (2 times per week) with the price 5-10 euro. The additional aim was also achieved. 4 potential partners were found.
This thesis is focusing on the development of a new wellness tourism product, for the European market – Aikune. The motivation to make the research on this topic arose from the desire of the author to open her own business.
The theoretical part of the thesis is focusing on the concepts existing in the wellness industry: wellness structure and wellness core providers as well as product development concepts: the process of product development, the marketing mix.
The research part was completed by organizing 4 workshops in 2 different places and by the survey required to understand the potential of Aikune in Europe. To be more precise, to choose the most appropriate product. The most suitable schedule; and the price. One of the additional aims of the research was to find the partner to organize, develop and advertise Aikune in Finland.
To sum up, the research revealed that Aikune has quite large potential in Finland as a new wellness product. To be more specific, 36 people (82 %) out of 48 would like to continue exercising Aikune with instructor. The most appropriate type of lessons is Everyday classes (2 times per week) with the price 5-10 euro. The additional aim was also achieved. 4 potential partners were found.