Starting a food Franchise in Finland, Case: Koti Pizza
Hussain, Md. (2016)
Hussain, Md.
Centria-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016061713174
https://urn.fi/URN:NBN:fi:amk-2016061713174
Tiivistelmä
Food industry is the fastest growing business sector around the world. Consequently, the demand of different kinds of food is growing rapidly. Food franchisors companies are taking advantages of this demand and they are doing very well. As food franchising industry is developing day by day, it can be a great choice for entrepreneurs for their next business idea. This thesis is a concise idea of franchise business forms, its advantages and disadvantages, entrepreneurial qualities and requirements. The research also includes a Finnish pizza chain restaurant called Koti Pizza which is market leader pizza franchisor in Finland. This thesis is based on an interview of Mr Marko Fonsen who is head of sales and marketing of Koti Pizza, research of different literature about franchising. A practical searching part, the author had experience of a discussion with a present franchisee of Koti Pizza. A report about starting procedure of food franchise business in Finland is presented.
Overall the reader will have a clear idea about franchising system, good and bad sides, procedure of getting involved with the system and steps to establish an own franchise outlet
Overall the reader will have a clear idea about franchising system, good and bad sides, procedure of getting involved with the system and steps to establish an own franchise outlet