Business plan of Workshop for officers and events in Vietnam
Huynh, Thin (2016)
Huynh, Thin
Laurea-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016061513017
https://urn.fi/URN:NBN:fi:amk-2016061513017
Tiivistelmä
This business plan is to evaluate and develop the business idea into the practical case and in the real location. Recognizing the potential need of customers about the place where they can work and meet the partners, colleagues, and organize events is the motivation of this project. This Workshop idea will be developed in Ho Chi Minh city which is the biggest city in Vietnam. The framework, model and strategies when operating the company will be expressed in this business plan. Besides, the market research will be conducted in order to examine the market demand and evaluate the flexibility of Workshop idea.
There are seven parts in this business plan. To begin, the background information about the source of Workshop idea and limitation of this business plan will be discussed. The second part will continue the business plan with the important contents related to theoretical approaches which demonstrate the framework of business plan built on the research of Brian Finch and Bruce Barringer, verify the process of market research and specify how to build the Canvas business model. The following part will be the part of Workshop idea itself. The content of Workshop idea with the clear description of the services as well as the goals of business plan of Workshop for officers and events in Vietnam, especially in Ho Chi Minh City will be mentioned. Based on this information, the market research will be built and developed. The result will be analyzed in order to evaluate the business idea and services. With the analyzed quantitative results, marketing strategies will be suggested with the necessary changes in order to meet the potential customers and make the profits.
There are seven parts in this business plan. To begin, the background information about the source of Workshop idea and limitation of this business plan will be discussed. The second part will continue the business plan with the important contents related to theoretical approaches which demonstrate the framework of business plan built on the research of Brian Finch and Bruce Barringer, verify the process of market research and specify how to build the Canvas business model. The following part will be the part of Workshop idea itself. The content of Workshop idea with the clear description of the services as well as the goals of business plan of Workshop for officers and events in Vietnam, especially in Ho Chi Minh City will be mentioned. Based on this information, the market research will be built and developed. The result will be analyzed in order to evaluate the business idea and services. With the analyzed quantitative results, marketing strategies will be suggested with the necessary changes in order to meet the potential customers and make the profits.