A B2C Digital Marketing Plan for the Sushi Restaurant Makuja
Maisuradze, Veronika (2016)
Maisuradze, Veronika
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016053111048
https://urn.fi/URN:NBN:fi:amk-2016053111048
Tiivistelmä
This thesis was made for the sushi restaurant Makuja, which operates in Helsinki. The objective of the project was to create and partly implement a B2C digital marketing plan for the company: to make the first steps in building online presence, which would allow people to find Makuja on the Internet, get to know the restaurant better and interact with it. One of the main goals of online presence was to spread awareness and to gain followers, fans and customers.
Five project tasks were set up in order to accomplish the thesis objectives. First, sources for the theoretical framework were researched. They included textbooks, journals and electronic resources. Those sources helped to build the theoretical base required for an empirical part of the project. Next, the second phase of the project was executed. It included the following tasks: building a multi-functional website, adding the restaurant to social media sites and applications, writing posts for a future blog, creating video scenarios, making a presentation video for Makuja, developing search engine optimization and writing a short memo for the company about how to improve and maintain online presence. Finally, the project outcomes were evaluated and the project performance feedback provided by the commissioning company was attached.
The work on the thesis project lasted from the beginning of November until May 2016. During the period of collaboration, the company was highly cooperative and always willing to help with all the necessary materials, information and advice.
The outcomes – the bilingual website, active page in Facebook, presence on social media sites, presentation video, articles for blogs, video scenarios and a brief memo for the company – were made specifically for Makuja. They were adapted to the needs of the restaurant in the best possible way and comply with the project objectives.
Five project tasks were set up in order to accomplish the thesis objectives. First, sources for the theoretical framework were researched. They included textbooks, journals and electronic resources. Those sources helped to build the theoretical base required for an empirical part of the project. Next, the second phase of the project was executed. It included the following tasks: building a multi-functional website, adding the restaurant to social media sites and applications, writing posts for a future blog, creating video scenarios, making a presentation video for Makuja, developing search engine optimization and writing a short memo for the company about how to improve and maintain online presence. Finally, the project outcomes were evaluated and the project performance feedback provided by the commissioning company was attached.
The work on the thesis project lasted from the beginning of November until May 2016. During the period of collaboration, the company was highly cooperative and always willing to help with all the necessary materials, information and advice.
The outcomes – the bilingual website, active page in Facebook, presence on social media sites, presentation video, articles for blogs, video scenarios and a brief memo for the company – were made specifically for Makuja. They were adapted to the needs of the restaurant in the best possible way and comply with the project objectives.