Background Research for the "Travel Destination of Tomorrow" -Specialization Program
Manner, Ida (2016)
Manner, Ida
Tampereen ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605208843
https://urn.fi/URN:NBN:fi:amk-201605208843
Tiivistelmä
The uttermost purpose of the bachelor’s thesis was to conduct a background research for the “Travel Destination of Tomorrow” specialization program in order to grasp the customer needs and expectations rising when assessing the future prospects of the tourism and travel services industry through a viral survey. The goal was set on revealing what are the customers’ educational needs and how these needs can be met through the specialization program to give them further preparedness to encounter the opportunities and challenges the future poses. By survey participation the respondents are given the chance to have an influence in deciding the final contents of the study program which can be altered to meet the customer needs and expectations expressed through the survey responses.
The “Travel Destination of Tomorrow” is a specialization program targeting tourism and travel industry entrepreneurs. The program is carried out as a complementing entity for previous studies in co-operation with 11 Finnish Universities of Applied Sciences providing study programs in tourism-related services management and administration. Sample for the survey was chosen in accordance with the commissioner’s guidelines reaching out for entrepreneurs in Pirkanmaa region who ideally already have an existing degree. By assessing the personal importance and giving value to the planned study themes such as productizing and future anticipation, the respondents were able to contribute to the program refinement and comment the existing composition of themes.
The data collection process was conducted through an online survey sent to the chosen sample respondents via an e-mail link. The collected data was analyzed and visualized in graphics to demonstrate the trends funneled from the survey responses. Concluding the data findings, the recommendations for study contents comprising can be made to meet the customer needs and expectations as extensively as possible. The survey participants were also provided with an opportunity to take part in an informational function held to promote the specialization program, scheduled for April 2016. Lead from the analysis and interpretation of the data collected, the program themes were valued as highly important to the entrepreneurs and a prominent interest in the study program contemplation can be detected in the light of the sample coverage and diversity.
The “Travel Destination of Tomorrow” is a specialization program targeting tourism and travel industry entrepreneurs. The program is carried out as a complementing entity for previous studies in co-operation with 11 Finnish Universities of Applied Sciences providing study programs in tourism-related services management and administration. Sample for the survey was chosen in accordance with the commissioner’s guidelines reaching out for entrepreneurs in Pirkanmaa region who ideally already have an existing degree. By assessing the personal importance and giving value to the planned study themes such as productizing and future anticipation, the respondents were able to contribute to the program refinement and comment the existing composition of themes.
The data collection process was conducted through an online survey sent to the chosen sample respondents via an e-mail link. The collected data was analyzed and visualized in graphics to demonstrate the trends funneled from the survey responses. Concluding the data findings, the recommendations for study contents comprising can be made to meet the customer needs and expectations as extensively as possible. The survey participants were also provided with an opportunity to take part in an informational function held to promote the specialization program, scheduled for April 2016. Lead from the analysis and interpretation of the data collected, the program themes were valued as highly important to the entrepreneurs and a prominent interest in the study program contemplation can be detected in the light of the sample coverage and diversity.