First Year Digital Marketing Plan : Case: Arctos
Järvelin, Reetta (2016)
Järvelin, Reetta
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605157915
https://urn.fi/URN:NBN:fi:amk-201605157915
Tiivistelmä
Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses.
This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing plan executed for a commissioning company operating in the travel and tourism sector.
The basis for the project is a theoretical collection of digital marketing models and channels. The theoretical framework is gathered from current digital marketing literature and web resources.
The project goal is to utilize the theoretical framework to create a first year digital marketing plan for the commissioning company to support its current marketing actions. The purpose of the final product is to provide clear guidelines for digital marketing. The implementation of the plan is not included in the project.
The outcome of the project is a finished product which utilizes the theoretical framework and is customized for the needs and preferences of the case company. The plan includes clear guidelines and brief instructions on how to implement digital marketing actions to reach digital marketing objectives.
This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing plan executed for a commissioning company operating in the travel and tourism sector.
The basis for the project is a theoretical collection of digital marketing models and channels. The theoretical framework is gathered from current digital marketing literature and web resources.
The project goal is to utilize the theoretical framework to create a first year digital marketing plan for the commissioning company to support its current marketing actions. The purpose of the final product is to provide clear guidelines for digital marketing. The implementation of the plan is not included in the project.
The outcome of the project is a finished product which utilizes the theoretical framework and is customized for the needs and preferences of the case company. The plan includes clear guidelines and brief instructions on how to implement digital marketing actions to reach digital marketing objectives.