Influence of Money or Morality on Energy Efficiency in the Homes of the Residents of California, USA.
Olubode, Ayorinde (2016)
Olubode, Ayorinde
Jyväskylän ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605107064
https://urn.fi/URN:NBN:fi:amk-201605107064
Tiivistelmä
Energy efficiency is a topic that in recent times has become very prevalent. The research topic was chosen in order to understand the motivating factor that makes residents of California live in energy efficient homes and use energy efficient technology.
This research was conducted as to get a clear understanding of what motivates residents to adopt the use of energy efficient technology and by also looking at companies that provide these products and service exploring how they conduct their business and why they produce energy efficient products.
In search of the driving force, a 21-question online questionnaire was sent to the respondents. The questions were structured in a way that the desired demographic information of the respondents was acquired: their buying habits concerning energy efficient technology, if they lived in energy efficient homes, and their perception of energy efficiency.
The author also conducted one to one interviews with three respondents, who are resi-dents of California, in order to get an in-depth view of what they thought about the topic. The interviews were conducted in their homes. A mixed method approach was used including both quantitative and qualitative elements.
It was found out that the motivation for consumers being energy efficient is to save money on their energy bills rather than prevent the effect of fossil energy on the earth. Companies spend money on research and development in order to manufacture products and services that are energy efficient as there is a demand.
This research was conducted as to get a clear understanding of what motivates residents to adopt the use of energy efficient technology and by also looking at companies that provide these products and service exploring how they conduct their business and why they produce energy efficient products.
In search of the driving force, a 21-question online questionnaire was sent to the respondents. The questions were structured in a way that the desired demographic information of the respondents was acquired: their buying habits concerning energy efficient technology, if they lived in energy efficient homes, and their perception of energy efficiency.
The author also conducted one to one interviews with three respondents, who are resi-dents of California, in order to get an in-depth view of what they thought about the topic. The interviews were conducted in their homes. A mixed method approach was used including both quantitative and qualitative elements.
It was found out that the motivation for consumers being energy efficient is to save money on their energy bills rather than prevent the effect of fossil energy on the earth. Companies spend money on research and development in order to manufacture products and services that are energy efficient as there is a demand.