Strategy plan to enter Riga’s real estate market
Pulkkinen, Nina (2016)
Pulkkinen, Nina
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605096800
https://urn.fi/URN:NBN:fi:amk-201605096800
Tiivistelmä
This thesis is a project work where the final outcome is a strategy plan to enter Riga’s real estate market.
The full purpose of thesis is to form an overview of the market conditions. The topic was agreed on in co-operation between the author and the commissioning company.
The thesis work will explain the current market conditions as well as present a general study of the estimates and forecasts of the market. The study includes an overview of the macroe-conomics, targeting the country of Latvia. The key indicators are the nation’s financial and political data.
The business environment is taken into account as a coherent environment, where visible and non-visible relations come into play. These relations act as the core for the thesis study. The study covers scenarios of the Latvian real estate market.
The thesis work includes legislative information on the real estate business to support the understanding of how the business environment is currently established. The business envi-ronment highly reflects the existing establishments of the real estate industry. As per related indicators of the market environment, insights into current house prices and rental yields are also provided.
The strategy part includes a preliminary entry plan and indicates key strategic viewpoints. These are adjusted to follow the commissioning company’s current operations and interests.
The full purpose of thesis is to form an overview of the market conditions. The topic was agreed on in co-operation between the author and the commissioning company.
The thesis work will explain the current market conditions as well as present a general study of the estimates and forecasts of the market. The study includes an overview of the macroe-conomics, targeting the country of Latvia. The key indicators are the nation’s financial and political data.
The business environment is taken into account as a coherent environment, where visible and non-visible relations come into play. These relations act as the core for the thesis study. The study covers scenarios of the Latvian real estate market.
The thesis work includes legislative information on the real estate business to support the understanding of how the business environment is currently established. The business envi-ronment highly reflects the existing establishments of the real estate industry. As per related indicators of the market environment, insights into current house prices and rental yields are also provided.
The strategy part includes a preliminary entry plan and indicates key strategic viewpoints. These are adjusted to follow the commissioning company’s current operations and interests.