Exploring and comparing corporate culture and communication in British and Italian business environmen
Gevorkyan, Satenik (2016)
Gevorkyan, Satenik
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604265015
https://urn.fi/URN:NBN:fi:amk-201604265015
Tiivistelmä
As businesses are going global, it is inevitable to enter new markets. That means that the companies should be ready to perform business in different counties, which can bring misunderstanding due to diverse specifics of cultures. Hence, it will bring more understanding if one starts to analyze and compare corporate cultures and communication.
The main goals of this thesis are to explore Italian and British corporate cultures and to compare types of their societies in order to recognize the ways of doing business in these countries.
In order to get basic understanding of chosen cultures and be able to compare them, books, scientific magazines, blogs, articles and statistics have been used. Then, Fons Trompenaars’ (organizational theorist) and Geert Hofstede’s (social psychologist) cross-cultural statistics and works have been taken for survey in order to realize how these two cultures influence business performance.
Furthermore, interviews with Italian and British workers have been conducted. The results provide us with updated information concerning chosen topic of the thesis.
The results based on literature and interviews show how important to know differences between cultures. Updated information mostly matches authors’ ideas. Even though chosen cultures live relatively close to each other, cultural specific still affects on communication and has its own impact.
Thesis results can be used as guidance for businessmen who are planning to enter British and/or Italian market. This thesis provides with the following knowledge of Italian and British cultures: verbal and non- verbal communication, corporate communication and the models of behavior, organizational structure, importance and scope of business meetings, negotiations and decision making as well as the meaning of corporate teambuilding.
The main goals of this thesis are to explore Italian and British corporate cultures and to compare types of their societies in order to recognize the ways of doing business in these countries.
In order to get basic understanding of chosen cultures and be able to compare them, books, scientific magazines, blogs, articles and statistics have been used. Then, Fons Trompenaars’ (organizational theorist) and Geert Hofstede’s (social psychologist) cross-cultural statistics and works have been taken for survey in order to realize how these two cultures influence business performance.
Furthermore, interviews with Italian and British workers have been conducted. The results provide us with updated information concerning chosen topic of the thesis.
The results based on literature and interviews show how important to know differences between cultures. Updated information mostly matches authors’ ideas. Even though chosen cultures live relatively close to each other, cultural specific still affects on communication and has its own impact.
Thesis results can be used as guidance for businessmen who are planning to enter British and/or Italian market. This thesis provides with the following knowledge of Italian and British cultures: verbal and non- verbal communication, corporate communication and the models of behavior, organizational structure, importance and scope of business meetings, negotiations and decision making as well as the meaning of corporate teambuilding.