Finnish Grocery Retailing Market Assessment for the Deployment of Payment Innovation : Case: Uniqul Face Recognition Payment Application
Anh Tran, Quoc (2016)
Anh Tran, Quoc
Lahden ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602112164
https://urn.fi/URN:NBN:fi:amk-201602112164
Tiivistelmä
In 2013, MasterCard inaugurated “The Cashless Journey” project, through which it predicted that the world would soon reach the point where cash would be completely eradicated to pave way for other superior instruments. In fact, the global payment industry has already been undergoing a massive paradigmatic metamorphosis, evolving from an economically-burdensome cash orientation into a more efficient and healthy non-cash model. This “cashless journey” has consequently opened up a vast “blue ocean” for emergence of payment innovations. Acknowledging the bonanza the market might hold, the author proposes this thesis as a fulcrum for Uniqul Oy, an innovative payment service provider, to evaluate the Finnish grocery retailing market for the deployment of its breakthrough face recognition payment application.
This thesis employs a deductive approach and harnesses data from both qualitative and quantitative sources. The contents are divided into two parts: theory and empiricism. While the theoretical part explicates the market assessment tools and briefs through the Uniqul face recognition payment application, the empirical part utilizes the defined tools to assess the Finnish macro-environment and payment industry, and further delves into the Finnish customer analysis with pre-collated data from interviews with grocery retailers, internet surveys with shoppers, and ethnography at several stores in Finland.
The findings of this thesis principally justify that the Finnish grocery retailing market is decently viable for the deployment of Uniqul application. However, specifically regarding the early introduction phase, there might be some definite impediments that could lower the market viability for Uniqul application. The author, hence recommends that assessment of other markets in Finland along with a more in-depth customer analysis should be conducted before the strategic deployment decision is made.
This thesis employs a deductive approach and harnesses data from both qualitative and quantitative sources. The contents are divided into two parts: theory and empiricism. While the theoretical part explicates the market assessment tools and briefs through the Uniqul face recognition payment application, the empirical part utilizes the defined tools to assess the Finnish macro-environment and payment industry, and further delves into the Finnish customer analysis with pre-collated data from interviews with grocery retailers, internet surveys with shoppers, and ethnography at several stores in Finland.
The findings of this thesis principally justify that the Finnish grocery retailing market is decently viable for the deployment of Uniqul application. However, specifically regarding the early introduction phase, there might be some definite impediments that could lower the market viability for Uniqul application. The author, hence recommends that assessment of other markets in Finland along with a more in-depth customer analysis should be conducted before the strategic deployment decision is made.