Role of Social Media for Cosmetic Surgery
Taupila, Toni (2016)
Taupila, Toni
Tampereen ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602082000
https://urn.fi/URN:NBN:fi:amk-201602082000
Tiivistelmä
Any modern company that desires to be well connected with its customers has to have a well organised and carefully planned social media presence. A well planned and executed social media presence can be a versatile tool and an essential asset for the company. Using social media as a marketing and a communications tool a company can engage its cus-tomers, improve the company’s image and transparency, amongst countless other possi-ble uses.
However a poorly executed social media presence can cause havoc on the company’s credibility and image in just a few seconds or minutes due to the fast-paced nature of things spreading through and staying on the Internet. Therefore companies should not only plan to how to use this powerful and versatile medium, but also plan how not to use it. And additionally take precautions if the worst should happen, so the damage caused could be minimised.
This thesis is made for Company X, one of the leading providers of cosmetic surgery in the United Kingdom. The purpose of this thesis is to assess the current usage of Company X’s and its competitors’ usage of social media. And then by using the findings from the assessment and general marketing principles, developing methods or guidelines on how Company X could make the most of their social media presence.
However a poorly executed social media presence can cause havoc on the company’s credibility and image in just a few seconds or minutes due to the fast-paced nature of things spreading through and staying on the Internet. Therefore companies should not only plan to how to use this powerful and versatile medium, but also plan how not to use it. And additionally take precautions if the worst should happen, so the damage caused could be minimised.
This thesis is made for Company X, one of the leading providers of cosmetic surgery in the United Kingdom. The purpose of this thesis is to assess the current usage of Company X’s and its competitors’ usage of social media. And then by using the findings from the assessment and general marketing principles, developing methods or guidelines on how Company X could make the most of their social media presence.