Visibility of Revenue Management as a Business Management Tool in Company X
Allos, Linn (2016)
Allos, Linn
Saimaan ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601131301
https://urn.fi/URN:NBN:fi:amk-201601131301
Tiivistelmä
The main purpose of this study was to find out whether a company was using revenue management as a business management tool. The plan was to study the theoretical aspects most important for a hotel business from revenue management and compare these to the practice in real life. Theoretical part discussed theories of revenue management. Empirical part introduces the visibility of these theories in a company which is kept in secret.
In this study the qualitative research method was used. Theory was collected through research on related literature. For the empirical section the hotel manager was interview. The interview was semi-structured and was conducted face-to-face.
The results of the study show that in some ways revenue management was implemented in the company studied. Based on the results, revenue management is difficult to implement in a smaller company with limited funds. The study suggests that parts of revenue management can be used to help in business management and to gain some success.
In this study the qualitative research method was used. Theory was collected through research on related literature. For the empirical section the hotel manager was interview. The interview was semi-structured and was conducted face-to-face.
The results of the study show that in some ways revenue management was implemented in the company studied. Based on the results, revenue management is difficult to implement in a smaller company with limited funds. The study suggests that parts of revenue management can be used to help in business management and to gain some success.