Marketing project for Chan Phuong Engineering
Do, Dang; Do Dang, Khoa (2015)
Do, Dang
Do Dang, Khoa
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121520921
https://urn.fi/URN:NBN:fi:amk-2015121520921
Tiivistelmä
The aim of this bachelor’s thesis was to build a marketing plan for VNCPE, which provides full-design service, project and construction management. The firm is located in Ho Chi Minh, Vietnam. It is a big business in this line, has been operating since 1993. After more than twenty years working without a marketing department, it needs to be developed by a five years business plan which is conducted in this thesis.
The thesis is commissioned by VNCPE. This is a marketing project oriented thesis; the project outcome is the marketing plan. The subject is given by Mr. Le Duc Van Trinh-CEO and the author has carried out the project independently after 5 months of internship.
The project is created for VNCPE for the year 2015-2020. The aims of this marketing project are to establish marketing department, making marketing plan for five years, opening operation to South East Asia.
In order to complete the mission planned, the author began with research introduction, turning into briefly introduction of VNCPE. The marketing plans are drawn up by the theoretical framework theories and concepts of marketing and the actual plan will finish of this research.
To ensure the future success of the company project the marketing plan ought to be followed and the recommend marketing actions should be implemented actively. The final decision has been left for company’s CEO to choose.
The thesis is commissioned by VNCPE. This is a marketing project oriented thesis; the project outcome is the marketing plan. The subject is given by Mr. Le Duc Van Trinh-CEO and the author has carried out the project independently after 5 months of internship.
The project is created for VNCPE for the year 2015-2020. The aims of this marketing project are to establish marketing department, making marketing plan for five years, opening operation to South East Asia.
In order to complete the mission planned, the author began with research introduction, turning into briefly introduction of VNCPE. The marketing plans are drawn up by the theoretical framework theories and concepts of marketing and the actual plan will finish of this research.
To ensure the future success of the company project the marketing plan ought to be followed and the recommend marketing actions should be implemented actively. The final decision has been left for company’s CEO to choose.