Business Plan For Online Bakery Concept
Nguyen, Quy (2015)
Nguyen, Quy
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121220416
https://urn.fi/URN:NBN:fi:amk-2015121220416
Tiivistelmä
The main objective of this thesis report is to create a business plan for an online bakery concept for the Finnish market. This thesis provides detailed information about the procedures, documentation and legal requirements needed to establish such services. The ultimate goal is to examine the feasibility and the profitability of the business as soon as it is launched.
The plan is divided into three main points. Firstly, it indicates the requisites for establishing a business as well as its advantages from theoretical perspective. Secondly, general legal aspects such as documentation and requirements are discussed to provide information about operating a company in Finland. Lastly, the idea is presented in the form of a business plan in which explain in detail specific criteria such as the company’s description, market situation, marketing and financial plan.
The business plan is based on the 4Ps of Kotler’s marketing mix which involves factors such as price, place, promotion and product. The chosen theoretical basis is further developed in the business plan strategy as well as an analysis of potential risks.
In order to improve the reliability of the study, qualitative research methods were applied in this thesis project as the main research tools for a case study. In particular, the idea of creating an online bakery store is a business concept where basic entrepreneurship and marketing knowledge is gathered and applied. The data is collected from two different sources. Non-standardized inter-views with the head of the manufacturing and marketing department of Fafa’s Catering Oy have been conducted. As a result, insightful explanations and suggestions about the current market situation, prospects as well as existing and potential competitors were collected and analyzed. In addition, primary data was also collected from the author’s observation while working as an employee at Fafa’s Plats Oy.
The results indicate that the niche market for the business idea is profitable in the up-coming years. The priorities of the business plan are an intensive marketing campaign and superior customer services. The main objective of this thesis report is to create a business plan for an online bakery concept for the Finnish market. This thesis provides detailed information about the procedures, documentation and legal requirements needed to establish such services. The ultimate goal is to examine the feasibility and the profitability of the business as soon as it is launched.
The plan is divided into three main points. Firstly, it indicates the requisites for establishing a business as well as its advantages from theoretical perspective. Secondly, general legal aspects such as documentation and requirements are discussed to provide information about operating a company in Finland. Lastly, the idea is presented in the form of a business plan in which explain in detail specific criteria such as the company’s description, market situation, marketing and financial plan.
The business plan is based on the 4Ps of Kotler’s marketing mix which involves factors such as price, place, promotion and product. The chosen theoretical basis is further developed in the business plan strategy as well as an analysis of potential risks.
In order to improve the reliability of the study, qualitative research methods were applied in this thesis project as the main research tools for a case study. In particular, the idea of creating an online bakery store is a business concept where basic entrepreneurship and marketing knowledge is gathered and applied. The data is collected from two different sources. Non-standardized inter-views with the head of the manufacturing and marketing department of Fafa’s Catering Oy have been conducted. As a result, insightful explanations and suggestions about the current market situation, prospects as well as existing and potential competitors were collected and analyzed. In addition, primary data was also collected from the author’s observation while working as an employee at Fafa’s Plats Oy.
The results indicate that the niche market for the business idea is profitable in the up-coming years. The priorities of the business plan are an intensive marketing campaign and superior customer services.
The plan is divided into three main points. Firstly, it indicates the requisites for establishing a business as well as its advantages from theoretical perspective. Secondly, general legal aspects such as documentation and requirements are discussed to provide information about operating a company in Finland. Lastly, the idea is presented in the form of a business plan in which explain in detail specific criteria such as the company’s description, market situation, marketing and financial plan.
The business plan is based on the 4Ps of Kotler’s marketing mix which involves factors such as price, place, promotion and product. The chosen theoretical basis is further developed in the business plan strategy as well as an analysis of potential risks.
In order to improve the reliability of the study, qualitative research methods were applied in this thesis project as the main research tools for a case study. In particular, the idea of creating an online bakery store is a business concept where basic entrepreneurship and marketing knowledge is gathered and applied. The data is collected from two different sources. Non-standardized inter-views with the head of the manufacturing and marketing department of Fafa’s Catering Oy have been conducted. As a result, insightful explanations and suggestions about the current market situation, prospects as well as existing and potential competitors were collected and analyzed. In addition, primary data was also collected from the author’s observation while working as an employee at Fafa’s Plats Oy.
The results indicate that the niche market for the business idea is profitable in the up-coming years. The priorities of the business plan are an intensive marketing campaign and superior customer services.
The plan is divided into three main points. Firstly, it indicates the requisites for establishing a business as well as its advantages from theoretical perspective. Secondly, general legal aspects such as documentation and requirements are discussed to provide information about operating a company in Finland. Lastly, the idea is presented in the form of a business plan in which explain in detail specific criteria such as the company’s description, market situation, marketing and financial plan.
The business plan is based on the 4Ps of Kotler’s marketing mix which involves factors such as price, place, promotion and product. The chosen theoretical basis is further developed in the business plan strategy as well as an analysis of potential risks.
In order to improve the reliability of the study, qualitative research methods were applied in this thesis project as the main research tools for a case study. In particular, the idea of creating an online bakery store is a business concept where basic entrepreneurship and marketing knowledge is gathered and applied. The data is collected from two different sources. Non-standardized inter-views with the head of the manufacturing and marketing department of Fafa’s Catering Oy have been conducted. As a result, insightful explanations and suggestions about the current market situation, prospects as well as existing and potential competitors were collected and analyzed. In addition, primary data was also collected from the author’s observation while working as an employee at Fafa’s Plats Oy.
The results indicate that the niche market for the business idea is profitable in the up-coming years. The priorities of the business plan are an intensive marketing campaign and superior customer services.