Creating an Internet travel platform about Finland for Russian customers
Granberg, Liubov (2015)
Granberg, Liubov
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120519543
https://urn.fi/URN:NBN:fi:amk-2015120519543
Tiivistelmä
The aim of this thesis is to find out the potential to develop travel Internet platform about Finland for Russian customers. Finland is a particular attractive destination for Russian tourists. A massive market eager for travel, the Russian Federation has become Europe’s third largest source market. The mission of new Internet platform would be to offer a more complete spectrum of services to Russian customers, make personal trips according to their preferences. In this paper we will address the problem to the situation at the Russian online travel market and behavior of Russian customers online. This research focuses on advantages of e-commerce in travel business, attractive features of the e-commerce for the customers. Most attention is put to the Russians online behavior when purchasing online and to their interest to Finland as a travel destination. The findings might be interesting to wide range of international online businesses.
The theorethical framework of the study embraces topics about e-commerce and e-business, Information and Communication Technilogy in the travel industry, consumer’s behavior and intention to buy online. There is also analysis of features of modern e-commerce and situation on online travel market in Russia.
The empirical study used qualitative approach and was done in a form of online survey. The links to the questionnaire were distributed in social media. As a result, 161 valid responses were analysed using describtive statistics and intepreted by themes.
Obviosly there are expirienced and not expirienced travelers among Russians with the different preferences and needs. The portrait of the Russian customers is very attractive for the travel industry: a significant number of people with good experience of online travel booking, who prefer to pay online and not fear the lack of Russian language. Guarantee of the security payment is the most important item in e-commerce. There is place in the Russian online travel market and there is a potential to develop a new Internet travel platform about Finland for Russians.
The theorethical framework of the study embraces topics about e-commerce and e-business, Information and Communication Technilogy in the travel industry, consumer’s behavior and intention to buy online. There is also analysis of features of modern e-commerce and situation on online travel market in Russia.
The empirical study used qualitative approach and was done in a form of online survey. The links to the questionnaire were distributed in social media. As a result, 161 valid responses were analysed using describtive statistics and intepreted by themes.
Obviosly there are expirienced and not expirienced travelers among Russians with the different preferences and needs. The portrait of the Russian customers is very attractive for the travel industry: a significant number of people with good experience of online travel booking, who prefer to pay online and not fear the lack of Russian language. Guarantee of the security payment is the most important item in e-commerce. There is place in the Russian online travel market and there is a potential to develop a new Internet travel platform about Finland for Russians.