Visual communication on social media Case: Suomen Partiolaiset
Tuominen, Enni (2015)
Tuominen, Enni
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015112417565
https://urn.fi/URN:NBN:fi:amk-2015112417565
Tiivistelmä
The purpose of this study was to investigate what kind of visual messages the Central Association of Scouts and Guides in Finland use in their social media, how the messages are perceived and how they could be optimized.
The theoretical part explains the key concepts of social media and how it is used among Finnish youth. The chosen social media platforms, Instagram and Twitter are also looked into, fol-lowed by chapters explaining the science of studying social media monitoring, visual messages and introduction to the commissioning party and its communicational goals.
In the empirical part the activity in each platform is analyzed first by using simple volume metrics and later after extracting the most and least popular posts, the opposites are analyzed through qualitative framework.
In conclusion there are suggestions how Suomen Partiolaiset – Finlands Scouter ry could enhance the use of social media. By choosing the right platforms and timing for each message, and using more campaigns and calls to action the messages could reach a larger audience.
The theoretical part explains the key concepts of social media and how it is used among Finnish youth. The chosen social media platforms, Instagram and Twitter are also looked into, fol-lowed by chapters explaining the science of studying social media monitoring, visual messages and introduction to the commissioning party and its communicational goals.
In the empirical part the activity in each platform is analyzed first by using simple volume metrics and later after extracting the most and least popular posts, the opposites are analyzed through qualitative framework.
In conclusion there are suggestions how Suomen Partiolaiset – Finlands Scouter ry could enhance the use of social media. By choosing the right platforms and timing for each message, and using more campaigns and calls to action the messages could reach a larger audience.