International Marketing & Relations of MATKA Travel Fair in Helsinki
Kharel, Suraj (2015)
Kharel, Suraj
Laurea-ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015110515990
https://urn.fi/URN:NBN:fi:amk-2015110515990
Tiivistelmä
This Bachelor’s thesis was done in order to know about the international marketing and atmosphere of MATKA Nordic Travel Fair in Helsinki. The topic of this thesis International Marketing & Relations of MATKA Travel Fair in Helsinki itself is an interesting topic. It shows how international atmosphere and marketing is done in MATKA Nordic Travel Fair and international atmosphere in MATKA Nordic Travel Fair. The MATKA Nordic Travel Fair in Helsinki is only one of the biggest travel fair in Finland which attracts domestic as well as international customers, exhibitors and visitors.
The theoretical framework focused on event management, international marketing, travel fairs and MATKA Nordic Travel Fair, which describes different types of events, international events, and different famous travel fairs in the World. The theoretical part of the thesis also includes the statistics of the MATKA Travel Fairs.
The method used in this thesis is qualitative research and it includes semi-structured interviews. The interviews took place in August 2015 and five respondents participated in interviews in order to find the international atmosphere of MATKA Travel Fair and to reach the goal of the thesis research. Therefore, the different three types of interview questionnaires were prepared and sent them via e-mail.
The result of this thesis indicates that MATKA Nordic Travel Fair is one of the largest travel industry events in Northern Europe which provide platform for the B2B and B2C businesses. The workshop done by MATKA Nordic Travel Fair, Global Workshop and Meet Finland Workshop are the two events to meet the International and domestic customers respectively. MATKA Nordic Travel Fair uses different types of marketing tools and it has a future aim to do more and stabilize its position as the third largest travel trade in Europe after ITB (International Tourism Borse) Berlin and WTM (World Travel Market).
All in all, MATKA Nordic Travel Fair is the event to feel the international as well as domestic environment in Helsinki. Furthermore, the answer given by the exhibitors, professional visitors, and itself MATKA Nordic Travel Fair exhibition and conventional center’s responsible person is the results of the research.
The theoretical framework focused on event management, international marketing, travel fairs and MATKA Nordic Travel Fair, which describes different types of events, international events, and different famous travel fairs in the World. The theoretical part of the thesis also includes the statistics of the MATKA Travel Fairs.
The method used in this thesis is qualitative research and it includes semi-structured interviews. The interviews took place in August 2015 and five respondents participated in interviews in order to find the international atmosphere of MATKA Travel Fair and to reach the goal of the thesis research. Therefore, the different three types of interview questionnaires were prepared and sent them via e-mail.
The result of this thesis indicates that MATKA Nordic Travel Fair is one of the largest travel industry events in Northern Europe which provide platform for the B2B and B2C businesses. The workshop done by MATKA Nordic Travel Fair, Global Workshop and Meet Finland Workshop are the two events to meet the International and domestic customers respectively. MATKA Nordic Travel Fair uses different types of marketing tools and it has a future aim to do more and stabilize its position as the third largest travel trade in Europe after ITB (International Tourism Borse) Berlin and WTM (World Travel Market).
All in all, MATKA Nordic Travel Fair is the event to feel the international as well as domestic environment in Helsinki. Furthermore, the answer given by the exhibitors, professional visitors, and itself MATKA Nordic Travel Fair exhibition and conventional center’s responsible person is the results of the research.