The role of translation technologies and human resources in international business communication : A Survey of Russian, Finnish and British SMEs
Ristikartano, Uliana (2015)
Ristikartano, Uliana
Jyväskylän ammattikorkeakoulu
2015
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015110515986
https://urn.fi/URN:NBN:fi:amk-2015110515986
Tiivistelmä
International communication as one area of business largely depends on the use of both human resources and new advanced translation technologies. Translation technologies are an essential part of the command of languages in international business communication enabling an increasing volume of high quality actions that companies can implement over a particular time interval. In the meantime, the application of advanced communication technologies does not, necessarily, mean ultimate business success as even most extraordinary inventions have their disadvantages and cannot fully replace human resources. Advanced technologies in this research refer to the translation technology related software. The objective of the thesis was firstly to define the role of technological and human resources in the command of languages in international business communication in a sample of British, Finnish and Russian SME companies. The second objective was to develop guidelines for the application of both technological and human resources in the said sector of communication in order to make their business more advanced on the global market. Quantitative research applied to get statistics for stated research questions. A survey study approach formed the research strategy. The survey created via an online questionnaire form measured similarities and differences regarding the use of technologies and human resources in international business communication in the sample mentioned above. The cohort of 30 companies was divided into three groups according to their geographical location. The survey deepened the understanding of the role of language related technological advances and human
resources including language competencies in communication and made it possible to create a concept of Language Management Strategy. To clarify the idea of applying LMS to a company on the field, individual LMS guidelines are developed for KSK Ltd. The results of the study indicate that all companies, to varying extent, meet challenges when operating on the global market, particularly regarding the lack of knowledge of technological advances in
translation, and missing language competencies. As there were no significant differences between the SMEs studied, the development of a Language Management Strategy seems to be a potential tool for any SME wanting to increase their efficiency of international business communication through the full-scale use of both language-related technological and human resources.
resources including language competencies in communication and made it possible to create a concept of Language Management Strategy. To clarify the idea of applying LMS to a company on the field, individual LMS guidelines are developed for KSK Ltd. The results of the study indicate that all companies, to varying extent, meet challenges when operating on the global market, particularly regarding the lack of knowledge of technological advances in
translation, and missing language competencies. As there were no significant differences between the SMEs studied, the development of a Language Management Strategy seems to be a potential tool for any SME wanting to increase their efficiency of international business communication through the full-scale use of both language-related technological and human resources.