Business Project: Establishing Laser Hair Removal Business in St. Petersburg
Sidorova, Daria (2015)
Sidorova, Daria
Saimaan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015101515437
https://urn.fi/URN:NBN:fi:amk-2015101515437
Tiivistelmä
Tough competition in beauty sphere makes it hardly possible for a new business to enter and survive. The study was commissioned by the company X in order to investigate the feasibility of opening a laser hair removal salon in St. Petersburg. The idea is to provide affordable and reliable service to the masses.
The data for the study was collected from business literature and journals, which provide up-to-date information. The study involves empirical research in order to acquire primary data and study potential customers. The research was conducted as a questionnaire distributed through the Internet.
The study provides comprehensive market analysis, useful organisational considerations and financial calculations. The results of the study show that the proposed business model has potential for success in St. Petersburg. The salon can provide adequate profits, withstand the competition and create significant value for target customers, who are willing to use the service according to the market research.
The data for the study was collected from business literature and journals, which provide up-to-date information. The study involves empirical research in order to acquire primary data and study potential customers. The research was conducted as a questionnaire distributed through the Internet.
The study provides comprehensive market analysis, useful organisational considerations and financial calculations. The results of the study show that the proposed business model has potential for success in St. Petersburg. The salon can provide adequate profits, withstand the competition and create significant value for target customers, who are willing to use the service according to the market research.