Steps for Developing a Professional Career Homepage for Winning Most Suitable Employees for RPC
Mayer, Veronika (2012)
Mayer, Veronika
Tampereen ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015093015035
https://urn.fi/URN:NBN:fi:amk-2015093015035
Tiivistelmä
From February to July 2014, I worked as an intern at the Retail Performance Company in Munich. I supported different teams and service lines in various tasks. When TAMK offered the possibility of a practical Bachelor Thesis, I immediately got in touch with the Retail Performance Company to set up a co-operation so that the thesis could be written with them. The topic of developing a new career page was suggested.
The increasing war for talents with its various reasons increases the pressure on companies and HR departments. It is necessary to think of new ways of recruiting to ensure a more successful recruiting. Future employee’s expectations are high towards their future workplace. With the development of a career website we want to support the impression applicants do have from rpc and to support their motivation to join the company.
The subject was approached by the usage of different sources, such as a literature analysis, interview with HR department and the management team, a competitor analysis and an employee survey. By using those different sources, a general overview was gained and ideas for a new page were developed.
The information collected was analysed trough different methods and was collected through personal interviews as well as an online survey. The thesis enables the reader to gain a deeper overview and understand the process from collecting this information until the development of the final stage.
In the last step the new design and content is presented regarding the most urgent important input. Management and HR department are confident to attract more applicants and to find the right employees with the new page.
The career page as it appears now offers information that was missed by applicants and future employees. It combines the requirements of the HR department and the Management team with the offers of competitors and the theoretical ideas of a career page.
The increasing war for talents with its various reasons increases the pressure on companies and HR departments. It is necessary to think of new ways of recruiting to ensure a more successful recruiting. Future employee’s expectations are high towards their future workplace. With the development of a career website we want to support the impression applicants do have from rpc and to support their motivation to join the company.
The subject was approached by the usage of different sources, such as a literature analysis, interview with HR department and the management team, a competitor analysis and an employee survey. By using those different sources, a general overview was gained and ideas for a new page were developed.
The information collected was analysed trough different methods and was collected through personal interviews as well as an online survey. The thesis enables the reader to gain a deeper overview and understand the process from collecting this information until the development of the final stage.
In the last step the new design and content is presented regarding the most urgent important input. Management and HR department are confident to attract more applicants and to find the right employees with the new page.
The career page as it appears now offers information that was missed by applicants and future employees. It combines the requirements of the HR department and the Management team with the offers of competitors and the theoretical ideas of a career page.