Improving marketing strategies of sea freight forwarding services - Thien Hong Joint Stock company
Pham, Thanh Huyen (2015)
Pham, Thanh Huyen
Satakunnan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015090314298
https://urn.fi/URN:NBN:fi:amk-2015090314298
Tiivistelmä
Analyzing and improving marketing strategies of Thien Hong Joint Stock company - a newborn company in the field of sea freight forwarding service in Vietnam. This thesis focused on the 4Ps (product, price, placement, promotion) in marketing strategy, how to apply the theory of services marketing in a business to business company and a special industry effectively.