Update Promotional Suggestions for Chinese Restaurants in Kuopio : Canton Hin Ravintola
Zhou, Yunfeng (2015)
Zhou, Yunfeng
Savonia-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015061713506
https://urn.fi/URN:NBN:fi:amk-2015061713506
Tiivistelmä
Abstract
Chinese restaurant is an organization which serves Chinese food outside China. Running Chinese restaurant is typically a business operated by Chinese people working in overseas. The popularity of Chinese food has increased in recent years due to the spread of Chinese culture and develop-ment of reform and opening policies of China. The competition between Chinese restaurants is becoming fiercer and fiercer.
The main purpose of the study was to explore better promotional strategies for Chinese restaurant in Kuopio. The study was commissioned by Canton Hin Ravintola,a Chinese restaurant serves Cantonese food in Kuopio which to gain feedback from local customers, employer and employees of the Chinese restaurant.
The study started with theoretical knowledge about the background of the restaurant with the help of a SWOT analysis, a marketing environment analysis of Kuopio and introduction of promotional strategies. They were mainly from the academic books and online materials. The research imple-mented both quantitative a questionnaire and a qualitative interview.
The research results indicated that local newspapers are the most popular advertising tool for Chi-nese restaurant. There is no doubt that promotional methods of Chinese restaurants could be im-proved. According to the findings, the recommendations for some updated promotional methods for Chinese restaurant were suggested.
Chinese restaurant is an organization which serves Chinese food outside China. Running Chinese restaurant is typically a business operated by Chinese people working in overseas. The popularity of Chinese food has increased in recent years due to the spread of Chinese culture and develop-ment of reform and opening policies of China. The competition between Chinese restaurants is becoming fiercer and fiercer.
The main purpose of the study was to explore better promotional strategies for Chinese restaurant in Kuopio. The study was commissioned by Canton Hin Ravintola,a Chinese restaurant serves Cantonese food in Kuopio which to gain feedback from local customers, employer and employees of the Chinese restaurant.
The study started with theoretical knowledge about the background of the restaurant with the help of a SWOT analysis, a marketing environment analysis of Kuopio and introduction of promotional strategies. They were mainly from the academic books and online materials. The research imple-mented both quantitative a questionnaire and a qualitative interview.
The research results indicated that local newspapers are the most popular advertising tool for Chi-nese restaurant. There is no doubt that promotional methods of Chinese restaurants could be im-proved. According to the findings, the recommendations for some updated promotional methods for Chinese restaurant were suggested.