PREPARATION FOR FRANCHISING TIMIN GRILLI
Bui, Thanh (2015)
Bui, Thanh
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015061613462
https://urn.fi/URN:NBN:fi:amk-2015061613462
Tiivistelmä
The thesis was conducted based on the expansion plan of Timin Grilli, which is a food trailer located in market square of Kokkola. After more than fifteen years operating, it needs to be developed in other way; and in this case the business aims to operate under form of franchise company. In addition, the owner also tends to combine fast-food style with Vietnamese-Chinese cuisine that has not been common these days.
The aim of this thesis was to provide general and initial preparation for Timin Grilli’s franchising activities. The main objective of this preparation was to help the owner to achieve full knowledge about business franchise as well as other essential related-aspects such as marketing analysis and franchise model.
In order to complete the mission planned, the author began with theoretical framework that includes all business related-definitions as well as franchise definitions. The first purpose is to define business stages in which Timin Grilli is located, which helps the author to conduct the research efficiently. The theoretical framework also mentioned marketing tools referred in Timin Grilli’s marketing analysis. All these tasks were completed based on data that is collected from a quantitative and qualitative research on external and internal participants.
As a research the research and analysis has been conducted, the owner can use this knowledge to develop a business plan, marketing plan and also franchise activities. Last but not least, statistics for a typical franchise restaurant is presented to be referred by the potential franchisees in the future.
The aim of this thesis was to provide general and initial preparation for Timin Grilli’s franchising activities. The main objective of this preparation was to help the owner to achieve full knowledge about business franchise as well as other essential related-aspects such as marketing analysis and franchise model.
In order to complete the mission planned, the author began with theoretical framework that includes all business related-definitions as well as franchise definitions. The first purpose is to define business stages in which Timin Grilli is located, which helps the author to conduct the research efficiently. The theoretical framework also mentioned marketing tools referred in Timin Grilli’s marketing analysis. All these tasks were completed based on data that is collected from a quantitative and qualitative research on external and internal participants.
As a research the research and analysis has been conducted, the owner can use this knowledge to develop a business plan, marketing plan and also franchise activities. Last but not least, statistics for a typical franchise restaurant is presented to be referred by the potential franchisees in the future.