The image of Helsinki as a cultural tourism destination
Matikainen, Petteri (2015)
Matikainen, Petteri
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060512555
https://urn.fi/URN:NBN:fi:amk-2015060512555
Tiivistelmä
Cultural tourism has been increasing constantly during the last decades and has become one of the most essential sections of tourism industry. Culture influences strongly on decisions to travel and it is often placed on the key role in tourism strategies. Similarly a strong destination image is inevitable in order to success in highly competed tourism industry.
The purpose of this study is to examine the image of Helsinki as a cultural tourism destination. The main objective is to examine does the city have a unique and strong cultural image that attracts tourists. Moreover, the images of different cultural activities are discussed and the marketing of the culture is investigated in order to develop cultural tourism in Helsinki.
In the beginning of the study cultural tourism is discussed as a phenomenon. Afterward, the destination image is considered and the cultural tourism strategies of Finland and Helsinki discussed briefly. The chosen research methodology for this study is quantitative research in order to collect sufficient sample of relevant data.
The key findings of this study suggest that the image of Helsinki as a cultural tourism destination is weak and therefore has only slightly impact on people’s decision to travel to the city.
The purpose of this study is to examine the image of Helsinki as a cultural tourism destination. The main objective is to examine does the city have a unique and strong cultural image that attracts tourists. Moreover, the images of different cultural activities are discussed and the marketing of the culture is investigated in order to develop cultural tourism in Helsinki.
In the beginning of the study cultural tourism is discussed as a phenomenon. Afterward, the destination image is considered and the cultural tourism strategies of Finland and Helsinki discussed briefly. The chosen research methodology for this study is quantitative research in order to collect sufficient sample of relevant data.
The key findings of this study suggest that the image of Helsinki as a cultural tourism destination is weak and therefore has only slightly impact on people’s decision to travel to the city.