Unflagging
Koivisto, Elina (2015)
Koivisto, Elina
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052911393
https://urn.fi/URN:NBN:fi:amk-2015052911393
Tiivistelmä
This thesis is an illustration of a business plan created for a Mexican brand name in fitness and bodybuilding industry. The plan is structured by the Osterwalder’s nine-stage business model, aiming to cover all of the stages needed to establish a solid business. The business plan presents two different businesses working under the same brand name; Unflagging gym wear & clothing & Unflagging Wearhouse.