Improve Search Engine Optimization
Nguyen, Thi Thuy Linh (2015)
Nguyen, Thi Thuy Linh
Lahden ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052911365
https://urn.fi/URN:NBN:fi:amk-2015052911365
Tiivistelmä
Search Engine Optimization (SEO) is a collection of strategies, techniques used to optimize the web pages or whole site to make it friendlier with search engine and improve the ranking of this site in results pages. A research of Conductor (2014) found that 70% of internet users use search engines to find and access websites. Therefore, implementing SEO factors and methods in building the website of the company helps to increase the online presence of the firm to potential clients.
The purpose of this study was to describe how to use analyzed data to improve SEO in order to attract internet traffic and increase the ranking of a website. The key SEO factors and methodologies often used in building websites also are described in this study.
Both qualitative and quantitative research method were used to analyze the case study. Data was collected by observing the case company website. After that, the data was analyzed it to find out the effect of SEO on the website and give some suggestion in order to improve the website ranking.
According to the analysis results, the researcher concluded that the case company applied many SEO factors and methods to increase its ranking in search result page. Some SEO factors should be modified and other techniques should be applied to push its website ranking on the top of the SERPs.
The purpose of this study was to describe how to use analyzed data to improve SEO in order to attract internet traffic and increase the ranking of a website. The key SEO factors and methodologies often used in building websites also are described in this study.
Both qualitative and quantitative research method were used to analyze the case study. Data was collected by observing the case company website. After that, the data was analyzed it to find out the effect of SEO on the website and give some suggestion in order to improve the website ranking.
According to the analysis results, the researcher concluded that the case company applied many SEO factors and methods to increase its ranking in search result page. Some SEO factors should be modified and other techniques should be applied to push its website ranking on the top of the SERPs.