Business plan and market analysis of Indian restaurant
Javed, Waqar (2015)
Javed, Waqar
Metropolia Ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505209089
https://urn.fi/URN:NBN:fi:amk-201505209089
Tiivistelmä
The objective of the study was to make business plan and market analysis for establishing an Indian restaurant in Finland. To start business one should know all its processes, rules and regulations. Thesis helped to select legal format and information about financing the business through different ways. The research was done to interrogate demand of restaurants in the area, population demographic and consumer taste. Analyses and plan made through two different approaches traditional and Lean startup. Various analyses made through suitable approaches keeping in view innovative ways and betterment of business. SWOT, PESTEL and Porter's five forces of competitive advantages analyses through traditional approach whereas product, pricing and building customer relationship through Lean start up way. Comparison of both business models also part of the report.
Primary and secondary both researches carried out to investigate the potential customers around the area to get deeper view about Indian food. People of Helsinki area has given a questionnaire, with mostly fixed alternatives questions to get precise calculations. Result came in favor of the restaurant. Interview of entrepreneur operating business in the existing field helped to get ideas and suggestions through his experience. Secondary research made through different internet sources to get people views about the food. In a short opening of Indian restaurant business seems to be a really good idea. Better location and suitable business approaches can make it really profitable.
Primary and secondary both researches carried out to investigate the potential customers around the area to get deeper view about Indian food. People of Helsinki area has given a questionnaire, with mostly fixed alternatives questions to get precise calculations. Result came in favor of the restaurant. Interview of entrepreneur operating business in the existing field helped to get ideas and suggestions through his experience. Secondary research made through different internet sources to get people views about the food. In a short opening of Indian restaurant business seems to be a really good idea. Better location and suitable business approaches can make it really profitable.