Pakistani electric fans to Finland : Case Yunas Metal Works PVT Ltd.
Usama, Muhammad; Ahmed, Afzal (2015)
Usama, Muhammad
Ahmed, Afzal
Oulun ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505158279
https://urn.fi/URN:NBN:fi:amk-201505158279
Tiivistelmä
The aim of this thesis project is to enrich the commissioning company Yunas Metal Works PVT LTD.,with information and market situation of Finland for their products, as Pakistani industry is ready to target new markets after receiving GSP+ (Generalized Scheme of Preferences) status by European Union. GSP+ enables Pakistani entrepreneurs to enhance their businesses to huge market of EU with 500 million population as well as give them the opportunity to lift up industry and economy of Pakistan. The thesis project target country is Finland in EU and the entire research and findings are based on Finnish market.
The theoretical framework defines the key factors which play an essential role in trade with EU countries. The theory part also focuses on European business culture and the trade relationship between Pakistan and Finland as well as entire import process with each and every step involved. The theory part is based on literary sources with additional digital sources.
The empirical work is based on qualitative method and is conducted through in-depth interviews with experts who have experience and currently are operating in selling electric products in Oulu. The basic purpose of the empirical work is to discover the potential of Finnish market for Yunas Fans. On the basis of research results, it can be concluded that Finnish market is suitable for electric fans. Furthermore, the governments of both countries can play a vital role to bring both industries closer in order to reduce risk of distrust and to establish mutual understanding and confidence to increase trade between both countries.
The theoretical framework defines the key factors which play an essential role in trade with EU countries. The theory part also focuses on European business culture and the trade relationship between Pakistan and Finland as well as entire import process with each and every step involved. The theory part is based on literary sources with additional digital sources.
The empirical work is based on qualitative method and is conducted through in-depth interviews with experts who have experience and currently are operating in selling electric products in Oulu. The basic purpose of the empirical work is to discover the potential of Finnish market for Yunas Fans. On the basis of research results, it can be concluded that Finnish market is suitable for electric fans. Furthermore, the governments of both countries can play a vital role to bring both industries closer in order to reduce risk of distrust and to establish mutual understanding and confidence to increase trade between both countries.