A Marketing plan for Case Company X
Vahlman, Noora (2015)
Vahlman, Noora
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505137962
https://urn.fi/URN:NBN:fi:amk-201505137962
Tiivistelmä
The main objective of this thesis was to create a simple and functional marketing plan for Company X, a small car paint shop located in Southern Finland. The company has never had a marketing plan, as they have relied on word of mouth marketing, which made it clear that there was a definite need for an actual marketing plan in order for the company to increase their sales and gain more visibility.
The theoretical framework of this thesis focused on relevant marketing theories and concepts related to the creation of a marketing plan. This information was utilized in support of the suggestions provided in the actual plan. A market analysis was also conducted in order to clarify the company’s position in the market. The entire plan was made in close cooperation with the company’s owner, and all possible marketing channels were discussed with him in order to make the plan as useful to him as possible.
The actual marketing plan focuses heavily on the use of social media and internet marketing, in general, as those marketing channels suit the company’s intentions of keeping the marketing budget close to zero. As a result, the company now has a concise marketing plan that they can use as a framework when starting their first marketing efforts.
The theoretical framework of this thesis focused on relevant marketing theories and concepts related to the creation of a marketing plan. This information was utilized in support of the suggestions provided in the actual plan. A market analysis was also conducted in order to clarify the company’s position in the market. The entire plan was made in close cooperation with the company’s owner, and all possible marketing channels were discussed with him in order to make the plan as useful to him as possible.
The actual marketing plan focuses heavily on the use of social media and internet marketing, in general, as those marketing channels suit the company’s intentions of keeping the marketing budget close to zero. As a result, the company now has a concise marketing plan that they can use as a framework when starting their first marketing efforts.