Company Diversification Strategies : The Case of BIS Group in London, UK
Gitau, Joel (2015)
Gitau, Joel
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505137825
https://urn.fi/URN:NBN:fi:amk-201505137825
Tiivistelmä
In this thesis the author sort to seek insight into the available corporate diversification strategies that can be adopted by the commissioning company British International School group. This thesis outlines the company structure and its current level of diversification and tries to provide the company with solutions in implementing a favourable diversification strategy that is best suited with the company’s current condition.
The thesis employed various methods of research which included but not limited to collecting, researching and analysing theoretical information accessed through books, academic journals, electronic books, internet sources among more, British International School’s own data base and lastly findings which were gained through an open – ended questionnaire administered to the management and intern teams of the company.
Eventually the author drew the conclusion that BIS group was facing enormous challenges due to its organizational and management structure, it was observed that these challenges are acting as a huge hindrance to the company’s goal of attaining a diversified firm. Therefore as a result the company should restructure its organizational structure and work on its core competences before taking any steps towards diversification. In other words the company needs to lay a firm foundation using its main business activities to strengthen and gain more competitive advantage in its initial market before expanding through diversification in search of better performance and growth.
The thesis employed various methods of research which included but not limited to collecting, researching and analysing theoretical information accessed through books, academic journals, electronic books, internet sources among more, British International School’s own data base and lastly findings which were gained through an open – ended questionnaire administered to the management and intern teams of the company.
Eventually the author drew the conclusion that BIS group was facing enormous challenges due to its organizational and management structure, it was observed that these challenges are acting as a huge hindrance to the company’s goal of attaining a diversified firm. Therefore as a result the company should restructure its organizational structure and work on its core competences before taking any steps towards diversification. In other words the company needs to lay a firm foundation using its main business activities to strengthen and gain more competitive advantage in its initial market before expanding through diversification in search of better performance and growth.