Feasibility Analysis of Laundry Lounge in Vietnam, Targeting Students : Start-up X, Ho Chi Minh, Vietnam
Nguyen, Thi Cam Tu; Nguyen, Truong Minh Dang (2015)
Nguyen, Thi Cam Tu
Nguyen, Truong Minh Dang
Lahden ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505055994
https://urn.fi/URN:NBN:fi:amk-201505055994
Tiivistelmä
This study aims to propose a business idea – a laundry lounge for students in Ho Chi Minh City, Vietnam. In order to achieve this aim, a feasibility analysis is applied to determine whether the laundry lounge, a combination of laundry and extra services such as cafeteria, reading room and free Wi-Fi, is promising for the target group. As a result, the objective of the thesis is to measure the feasibility of the laundry lounge model in the target market.
The thesis is structured with four main parts. To begin with, the main theories in business idea evaluation are thoroughly mentioned. With its components, the feasibility analysis is employed throughout this study as the main metrics for the proposed business in order to measure its potentiality. Then, a description of laundry lounge concept and its basic form, self-service laundry, are clearly presented. After that, an empirical research to collect primary data regarding the laundry lounge concept is logically reported. Finally, the feasibility analysis is implemented in detail to find out the answers for the research questions and hence successfully serve the objective of this thesis. It is worth noticing that the thesis acts as a market research to explore the potential of the laundry lounge in the target market. This study does not concentrate on building a business plan for the case company to raise finance or make profits.
For the purpose of this research, deductive approach was applied along with the employment of quantitative and qualitative research methods. Besides, both primary and secondary data were collected to serve the ultimate goal of the thesis. Primary data was obtained by conducting a survey among the target customers and structured interviews with prospective customers and business people in the service sector. Secondary data was acquired from publications such as books, laws, reports, articles and electronic sources.
The main findings indicate that the proposed business is feasible and promising. In other words, the laundry lounge has a huge potential to be further developed in Ho Chi Minh City. The capital required is affordable for the start-up and more importantly, the return on investment rate is significantly high for the business.
The thesis is structured with four main parts. To begin with, the main theories in business idea evaluation are thoroughly mentioned. With its components, the feasibility analysis is employed throughout this study as the main metrics for the proposed business in order to measure its potentiality. Then, a description of laundry lounge concept and its basic form, self-service laundry, are clearly presented. After that, an empirical research to collect primary data regarding the laundry lounge concept is logically reported. Finally, the feasibility analysis is implemented in detail to find out the answers for the research questions and hence successfully serve the objective of this thesis. It is worth noticing that the thesis acts as a market research to explore the potential of the laundry lounge in the target market. This study does not concentrate on building a business plan for the case company to raise finance or make profits.
For the purpose of this research, deductive approach was applied along with the employment of quantitative and qualitative research methods. Besides, both primary and secondary data were collected to serve the ultimate goal of the thesis. Primary data was obtained by conducting a survey among the target customers and structured interviews with prospective customers and business people in the service sector. Secondary data was acquired from publications such as books, laws, reports, articles and electronic sources.
The main findings indicate that the proposed business is feasible and promising. In other words, the laundry lounge has a huge potential to be further developed in Ho Chi Minh City. The capital required is affordable for the start-up and more importantly, the return on investment rate is significantly high for the business.