Raising Awareness of Gender Equality Gap: The Development of a Facebook Application for UN Women
Nguyen Thi Mai, Trang (2015)
Nguyen Thi Mai, Trang
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504285282
https://urn.fi/URN:NBN:fi:amk-201504285282
Tiivistelmä
Twenty years ago, the world leaders promised to close the gender equality gap at the World Conference held in Beijing. Known as the ‘Beijing Promise’, this promise was to assure policies promoting gender equality and empowerment would be implemented. Although little has been done to enact these policies since then, now an organisation, UN Women, are attempting to deliver on this promise and fulfill the common wish among women of erasing inequalities. UN Women have an idea of a campaign that can gather people from all over the world to contribute to a world of equality.
Determined women came up with an idea of the web application “Close the gap”. The application is generated in order to inspire women, men, partners, communities and businesses to participate by contributing their small actions to make the world a better place. The application is planned by using the popular social media platform Facebook. The objective of the application is to encourage audiences across the world to participate in the campaign and push for equality and rights for women and girls everywhere. The application allows people to devote their social media profile images, follow the number of people who have already contributed, like and share it on Facebook or Twitter.
After three months of the launch, the application can be considered to be successful as the number of contributors has reached approximately 8600, and that number is expected to increase to the target of 20,000 in the near future.
Determined women came up with an idea of the web application “Close the gap”. The application is generated in order to inspire women, men, partners, communities and businesses to participate by contributing their small actions to make the world a better place. The application is planned by using the popular social media platform Facebook. The objective of the application is to encourage audiences across the world to participate in the campaign and push for equality and rights for women and girls everywhere. The application allows people to devote their social media profile images, follow the number of people who have already contributed, like and share it on Facebook or Twitter.
After three months of the launch, the application can be considered to be successful as the number of contributors has reached approximately 8600, and that number is expected to increase to the target of 20,000 in the near future.