Creating a Social Media Recruiting Concept for Talent Center Oy
Nokkonen, Jere (2015)
Nokkonen, Jere
Satakunnan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504234894
https://urn.fi/URN:NBN:fi:amk-201504234894
Tiivistelmä
The purpose of this thesis was to find out how Talent Center Oy could utilize Social Media to attract more employees and client organizations and gain more visibility in the market. The objective was to renew and modernize the open vacancy advertisements that Talent Center Oy posts in Social Mediums.
The first theory section explains the phases and possible problems of recruitment. The recruitment process is walked through step by step from the open vacancy advertisement to the final selection of the person to be hired. The second part of theory explains the backgrounds of Social Media and briefly opens up the most vital Social Media Services for this research.
In the research process the idea was to upgrade the open vacancy advertisements that Talent Center Oy posts on their Facebook page and other Social Mediums and see how that would effect on the visibility, spreading and attractiveness of those posts. The new video advertisements were compared with randomly selected older example posts and likes, comments, shares and clicks were used as measurements.
The research shows that upgrading the outfit properly and spreading to various dif ferent Social Mediums one can gain more attention and visibility. It also shows that Social Media can and should be used effectively when running a business.
The first theory section explains the phases and possible problems of recruitment. The recruitment process is walked through step by step from the open vacancy advertisement to the final selection of the person to be hired. The second part of theory explains the backgrounds of Social Media and briefly opens up the most vital Social Media Services for this research.
In the research process the idea was to upgrade the open vacancy advertisements that Talent Center Oy posts on their Facebook page and other Social Mediums and see how that would effect on the visibility, spreading and attractiveness of those posts. The new video advertisements were compared with randomly selected older example posts and likes, comments, shares and clicks were used as measurements.
The research shows that upgrading the outfit properly and spreading to various dif ferent Social Mediums one can gain more attention and visibility. It also shows that Social Media can and should be used effectively when running a business.