Identifying Chinese Tourists Demands and Expectations in Finland
Xu, Cuiting (2015)
Xu, Cuiting
Saimaan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504104193
https://urn.fi/URN:NBN:fi:amk-201504104193
Tiivistelmä
The purpose of this research was to find out, how the individuals and travel agents see the travelers needs to change in the future. With this research, it hoped that the service providers will find information to help them increase the competitiveness of Finland as a destination to attract more Chinese visitors.
In theoretical part, consumer behaviour in tourism was presented with a description of key factors affecting the demands and decision of Chinese travellers in choosing destination. In addition, it defines Chinese outbound tourism and attractions about the tourism products and popular tourism towns in Finland.
Multiple research methods were applied, including both qualitative approach and quantitative research. The research was structured in three steps, corresponding to specific objectives: a) understanding the motivations of Chinese tourists in choosing their travel destination; b) understanding the satisfaction level of Chinese travelers in Finland; c) understanding the actual demands and expectations in Finland. The first two elements were obtained from a survey undertaken in China and the third one from interviews conducted in Finland.
The results provide new findings of the travel expectations, demands and experience of the Chinese travelers, providing Finland to better adapt and target their products and services to this new and growing market.
In theoretical part, consumer behaviour in tourism was presented with a description of key factors affecting the demands and decision of Chinese travellers in choosing destination. In addition, it defines Chinese outbound tourism and attractions about the tourism products and popular tourism towns in Finland.
Multiple research methods were applied, including both qualitative approach and quantitative research. The research was structured in three steps, corresponding to specific objectives: a) understanding the motivations of Chinese tourists in choosing their travel destination; b) understanding the satisfaction level of Chinese travelers in Finland; c) understanding the actual demands and expectations in Finland. The first two elements were obtained from a survey undertaken in China and the third one from interviews conducted in Finland.
The results provide new findings of the travel expectations, demands and experience of the Chinese travelers, providing Finland to better adapt and target their products and services to this new and growing market.